Instagram Followers Are A Gold Mine for Your Business
Social media plays a great role in the promotion of your business. To this end, social media platforms have become a part and parcel of the marketing plan of any business – big or small. Today, with the subscriber base of the social media platforms increasing every minute, it becomes necessary for any business to gauge which social media platform traffic would have the most positive effect on business.
Research shows that the demographic of Instagram followers are young, making it perfect for businesses that cater to genres like entertainment, media, and lifestyle. In fact, many celebrities are already on Instagram, as well as the brands that cater to their fan base. These celebrities use Instagram not just as a tool to connect with their fan base, but also as a means of earning. Celebrities charge anything between $100 to millions for a single post. That’s because they know that their fanbase is on Instagram and waiting to get to know more about them. That’s also the reason why many businesses want to buy Instagram followers.
Like every business, you’d think of handling your marketing program yourself. After all, it saves money and if you are handling it, there’s every chance that you learn something new and gather a new skill. While that’s true, it’s also true that not many people are cut out to handle social media handles. There’s a lot to take in and a lot to learn and quite frankly, handling social media is a task that might take a full day for the uninitiated. Therefore, it makes sense to hire a marketing company to look after your social marketing requirements.
Also, if you do not have a marketing company in place, you will not be able to decipher why your Instagram account is losing followers. There are many reasons why you will lose Instagram followers down the line. One of them is that you are no longer creative enough, and the posts have become mundane and uninteresting.
Another reason is that you no longer are in line with the current events, so you don’t know what to post about and what not to. A marketing agency is on the go all through, so we will be able to tap on what will become the next best thing – basically, they will be ahead of the curve.
It’s difficult to keep a tab on these things when you are running a business. Running a digital campaign is a full-time job, so, you should look for a good digital company that knows it’s a job. There are several that you will find online. All you need to do is search and then research the digital companies so that you can decide which digital marketing company you should go ahead with.
Here are some other simple reasons why Instagram is a gold mine for your business.
Instagram is Very Visual:
Facebook is all about posts, Twitter is all about tweets, but Instagram was always about images, texts, and later videos. Therefore, it’s very easy to get the message across to the demographic. You might need a content writer or a copywriter to create your posts for Facebook or even Twitter. You might need a production team to get your word across on YouTube. But with Instagram, all you need to do is click a photo, put a text, and you are in business. That’s one of the major reasons why Instagram has an interaction of four percent, as compared to Facebook and Twitter less than one percent. That just means that your marketing dollar is getting more bang for the buck.
Marketing Solutions concentrate on Instagram:
Digital marketing solutions pay equal attention to the three social media platforms, but they concentrate on Instagram. That’s because many influencers and celebrities have made their digital home on Instagram. So, you will find your marketing program is a great company. Also, once you have your budgets in place, you will see that many influencers and celebrities are now available to promote your product to their Instagram followers. Companies like SMMDash can now set up marketing plans so that you can get active followers on Instagram.
Instagram is Active:
It’s easier for Instagram followers to be active. All they need to do is look at the post, most probably a photo or an image with a text and click on the heart. When it comes to Facebook and Twitter, there are multiple actions for subscribers to interact with, which might confuse the audience and the marketing plan might not get the necessary results.
While there are several companies that offer marketing plans to gain an Instagram following, not all of them are ethical and perfect for business. Some of them are into the business of mining accounts. Which means, they create bot accounts that look like the real thing. These bot accounts are frowned upon by social network platforms. Every year, you will read about the purge – when social media platforms delete these bot and fake accounts. That’s when companies that have used marketing tactics and cheap tactics lose their Instagram followers.
It’s not difficult to get Instagram followers. All you need to keep in mind are some standard procedures that are the same across social media platforms.
To begin with, you should look at what’s the current hashtag and try to have a conversation around and about the concept.
Conversations with hashtags are something that really adds to the Instagram interactions. So, it’d make great sense to get into the conversation.
You can also do some crossposting between social media platforms. For example, you have an active marketing program on Facebook, you can also promote your product on Instagram via the dashboard. This will ensure that your product is being promoted both on Facebook as well as Instagram.
To get more followers on Instagram, you need some creative captions and posts. Also, until you really hit the big time on Instagram, you will need to use the bio page to have active links – links that you want your demographic to click on.